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Story Ideas
Make a Countdown for an Event
Have a webinar coming up? A listing going live? Instagram’s countdown stickers are engaging because they’re dynamic—the clock changes every second. The countdown also generates a sense of urgency, encouraging your followers to get excited about the event.
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Inspire with a Quote
What's your favorite quote that you lean on when times feel tough? Share with your audience by uploading one of your lifestyle photos and overlaying text with your favorite quote.
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This or That
Use Instagram's Layout feature. Select Change Grid to two side by side vertical image options. Fill each side with a photo that people would vote on. Then add the Poll feature and add the details. For ideas you could post final arrangement options, casket vs urn, green burial vs traditional, and so on...
Story Tips
Show off your website
Share a screenshot of your website. Include a link and entice followers that they can search for listings, or get a home value assessment on your site.
Story Tips
Customized End-of-Life Plans: Post a story about a creative, personalized end-of-life plan you helped a client create. For example, if you assisted in organizing a special gathering, incorporating meaningful rituals, or fulfilling a last wish, share the details (anonymously if needed). Use visuals to show any elements of the plan that were particularly memorable or unique.
Celebrating Small Victories: Post a story celebrating a small but meaningful victory, like a family finding closure or a client expressing gratitude in a heartfelt way. Highlight the journey and the impact of your support, using visuals like thank-you cards or celebratory symbols to mark the achievement.
Client Story Highlights: With permission, share anonymous but impactful stories or testimonials from clients who have experienced significant moments with your support. Use visuals and quotes to illustrate the transformation and positive outcomes they experienced. This shows the real impact of your work in a relatable way.
Behind-the-Scenes Rituals: Share a story about a unique ritual or practice you use in your work as a death doula. This could be a special way you help families create meaningful moments or a personal ritual you perform. Add a touch of personal reflection on why it’s significant to you and how it benefits your clients.
Day in the life
Share snippets throughout your day - from morning routines to work, to closing out your evening.
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Reading Material
Share a photo of a book you're currently reading and tell us how you're enjoying it.
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Brainstorm Session
Share any new marketing or client engagement ideas you're thinking of implementing. Ask your audience for their feedback
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Show Something Unique in Your Home
Do you have something in your home that tells the story of a special or trying moment in your life? Maybe something that just means something special to you. If you have a specific unique or special feature of your home, show it to your followers and explain why you love it.
Story Tips